picture of J. Robnson Jeffrey A. Robinson, Ph.D.

Assistant Professor and Assistant Director
Center for Urban Entrepreneurship & Economic Development
 Rutgers Business School
 Management and Global Business Department
1 Washington Park
Newark, New Jersey  07102






Black Faces in White Places: 

10 Game-Changing Strategies to Achieve Success and Find Greatness

by Randal Pinkett and Jeffrey Robinson with Philana Patterson


Black Faces in White Places Book Cover

Order now at The Burning Bush Bookstore,  Amazon.com or Barnes & Nobles

 

Overview

 

Rethinking the African-American experience—now and in the future.

If the name Randal Pinkett sounds familiar, it may be because Pinkett was the first African-American winner on The Apprentice. When he won, this black man also became the only contestant to be asked to share his victory—with a white woman. The request (and Pinkett’s subsequent refusal) set off a firestorm of controversy that inevitably focused on the issue of race in the American workplace and in society.

For generations, African-Americans have been told that to succeed, they need to work twice as hard as everyone else. But as millions of black Americans were reminded by Pinkett’s experience, sometimes hard work is not enough.Black Faces in White Places is about “the game”—that is, the competitive world in which we all live and work. The book offers 10 revolutionary strategies for playing, mastering, and changing the game for the current generation, while undertaking a wholesale redefinition of the rules for those who will follow. It is not only about shattering the old “glass ceiling,” but also about examining the four dimensions of the contemporary black experience: identity, society, meritocracy, and opportunity. Ultimately, it is about changing the very concept of success itself.

Based on the authors’ considerable experiences in business, in the public eye, and in the minority, the book shows how African-American professionals can (and must) think and act both Entrepreneurially and “Intrapreneurially,” combine their collective strengths with the wisdom of others, and plant the seeds of a positive and lasting legacy.

 

About the Authors

 

RANDAL PINKETT, Ph.D. is the co-founder, chairman and CEO of BCT Partners, an information technology and management consulting firm. He was the season four winner of The Apprentice.

JEFFREY ROBINSON, Ph.D. is a leading business scholar at Rutgers Business School.

PHILANA PATTERSON is a business news editor for the Associated Press.


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Advance Praise 

Randal Pinkett's and Jeffrey Robinson's book has much to say about solutions to our challenges in the age of Obama. Don’t miss it! – Cornel West, Princeton University

 

At last, a one-stop resource that addresses the particular issues associated with being a minority within a majority culture. This book could not have come at a better time. Thank you Drs. Pinkett and Robinson! – Stephen R. Covey, Author of The 7 Habits of Highly Effective People and The 7 Habits of Highly Effective Families

 

There are three types of people in this world: those who make the rules, those who follow the rules, and those who redefine the rules. Drs. Pinkett and Robinson have given us a revolutionary roadmap for African Americans to accomplish the latter, and to do so in a way that benefits everyone. –William H. Cosby, Jr., Ed.D., and Camille O. Cosby, Ed.D.

 

Black Faces in White Places deals directly with the contemporary role of race – its subtleties, its nuances, and its impact – in almost every professional arena. More importantly, the book offers ten proven and practical strategies to overcome the inevitable challenges. – Sean Covey, Author of The 7 Habits of Highly Effective Teens

Black Faces in White Places is both timely and timeless. Pinkett and Robinson have broken down everything African American professionals need to know into ten everlasting strategies. – Mayor Cory Booker, City of Newark, New Jersey

 

An intriguing exploration into the personal, professional, and spiritual dimensions of being Black in 21st Century America. If you care deeply about the future of our communities and our country, you should care about this book. – Benjamin Todd Jealous, President and CEO, NAACP

 

 We have all been there, we have all thought it – finally Drs. Randal Pinkett and Jeffrey Robinson have captured it in words – powerful words. Black Faces in White Places not only puts the issue of ‘being the only one’ in perspective – it gives us direction and skills to cope. – Herman “Skip” Mason, 33rd General President, Alpha Phi Alpha Fraternity, Inc.

 

I hope readers of any race or class find valuable insights and nuances in this book that will allow them to advance, and help others in the process. Our differences are something to be thankful for, and there are great opportunities within those differences for everyone to excel. – Majora Carter, Environmental Activist

 

Black Faces in White Places will spark an entirely new conversation about the role African Americans can play in leveling the playing field for people of all races, ethnicities, creeds and colors. – Treena Livingston Arinzeh, Ph.D., Associate Professor, Biomedical Engineering, New Jersey Institute of Technology

 

 Randal Pinkett and Jeffrey Robinson have produced a tremendous resource for leadership development and community transformation. I would highly recommend anyone in the position of leadership to read Pinkett's book, or any student of leadership should have a copy of this book on their shelf. – Rev. Otis Moss III, Pastor, Trinity United Methodist Church

 

The combination of proven, practical strategies along with real-world stories from accomplished African Americans offers unique insight to the subtleties and nuances of exactly what it takes to succeed in any profession. – Dudley Benoit, Community Development Professional

 

Broad access to opportunity is the key to a truly equitable America. No matter who you are or where you grew up, Black Faces in White Places provides a blueprint to seizing opportunities at hand – and expanding opportunity for your entire community. – Angela Glover-Blackwell, Founder and CEO, PolicyLink

 

Black Faces in White Places is both a thoughtful reminder of the considerable progress made by African Americans in the workplace, and a sobering wake-up call for how much work remains to be done. This book will undoubtedly spark dialogue, but above all, it will help to spawn much needed action to ensure that we continue to make progress. – Dr. Johnnetta Betsch Cole, President Emerita, Spelman College and Bennett College for Women

 

Black Faces in White Places deals directly with the contemporary role of race – its subtleties, its nuances, and its impact – in almost every professional arena. More importantly, the book does not just discuss these issues, but also offers ten proven and practical strategies to overcome the inevitable challenges. – Rey Ramsey, CEO, TechNet; Founder and Chairman, One Economy Corporation

 

As a college professor, Black Faces in White Places is everything that business schools are too polite to teach. Whether you want to play by the rules or change the game, Drs. Pinkett and Robinson offer cutting edge advice. Once I reached the last page it became obvious that Randal and Jeffrey can not only see down the street, they can see around the corner. – Dennis Kimbro, Author of What Makes the Great Great

 

WOW, this book is a game changer. Thank you Pinkett and Robinson so much for these insights, gems and nuggets of brilliance. You and their team have put your heart and soul into this important masterwork. I was not only informed and inspired, but also empowered by your impressive research and collection of thoughts, words and ideas. This book is a prescription for our success and everyone can benefit from reading Black Faces in White Places. My heartfelt thanks go out to each of you for giving us this important gem. – George C. Fraser, Author of Success Runs in Our Race and Click

 

With this book a new voice of clarity and leadership has emerged for African Americans. Dr. Pinkett and Dr. Robinson provide a direct and blunt assessment of what is required for Black professionals to succeed – a road map for success – along with the knowledge needed for liberation. Leveraging lessons and context from history – along with powerful and forthright advice, there is sustenance for both the career and the soul in this book. I have never read a better personal advice book and have never seen a book that imparted more knowledge with better efficiency. Phenomenal. – Luke Visconti, Chief Executive Officer, DiversityInc

 

Drs. Pinkett and Robinson are geniuses whose gifts and talents are contributing to the empowerment of many others. Their writing reflects the depth of academic preparation and the practicality of user friendliness. Anyone who is attempting to expand their capacity or increase their productivity can benefit from the wisdom found in Black Faces in White Places. – DeForest B. Soaries, Jr., Senior Pastor, First Baptist Church of Lincoln Gardens

 

Much has been made, and rightfully so, of the need for America's institutions to embrace diversity and inclusion in anticipation of the 'browning' of America. However, not enough has been provided in the way of survival and success strategies for those brown pioneers, many of them African American, who must brave and conquer frontiers their parents could scarcely dream of. Black Faces in White Places: 10 Game-Strategies to Achieve Success and Find Greatness is the much-needed playbook that will empower this intrepid generation with the confidence and courage to meet the challenge. – Alfred Edmond Jr., Senior Vice President/Editor-in-Chief, BlackEnterprise.com

 

In the Age of Obama, African Americans are realizing an unprecedented potential to define ourselves beyond 'otherness.' Black Faces in White Places gives the individual a thoughtful guide to this cultural crossroad. This book needed to be written. – Tatyana Ali, Actress, Producer, and Activist, HazraH Entertainment

 

From the time America met Randal Pinkett on 'The Apprentice' it was easy to see that he was an extraordinarily gifted person. He quickly showed, with his trademark intellect and style, why he has become one of the leading voices of the latest generation of business leaders. In Black Faces in White Places, Pinkett and Jeffrey Robinson share how to navigate the rough waters of the business world. They give a straightforward way for minorities to deal with the rigors and issues that can sometimes sidetrack a climb to the top of the corporate ladder or business ownership. Pinkett and Robinson give a new face on corporate America and entrepreneurship and shares strategies that will allow others to become the best they can be no matter what hurdles they may face.

– Ed Gordon, Broadcast Journalist, BET News

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